I love designing and thinking about branding. I went to business school for my first degree and graduated into the world of finance, communications, and marketing. For a brief time, I even ran my own small business as a Digital Media and Marketing Consultant; it was my job to build the social media presence of local small businesses through targeted ads and personal branding. While I eventually moved on because I didn’t like the hustle, I did love the creative elements of my role.

I got to pour those same creative elements into designing logos for an imaginary library. Even though I’ve been focussing on a Mobile Makerspace, I decided not to try to build a logo for it because I would create a “Name This Space” challenge for students and build a logo based on their ideas. Instead, I made three for the full library, that would be used on the website, newsletters, and all LLC communications. I would love to hear your critical feedback:

What impression do each of these leave with you?
What kind of library or space do these make you think of?
What is missing or not hitting the mark for you here?

Logo #1: Re-Imagine Learning

The words Re:Imagine Learning fill the space. The upper loop of the R has a yellow drop shadow and the leg, or swoosh, of the R is a rocket shooting off to the right between the words Re:Imagine & Learning.

Logo #2: Library Learning Commons

The words Library Learning Commons are stacked on top of each other along the left-hand margin. Above “Library” is a minimalist open book, pages flipping, with magic dust sparkling out.

Logo #3: The (Library Learning) Commons

A group of tech-inspired lines and symbols hover above the words “the library learning commons”, where “The Commons” are black, bold, and all-caps, while “library learning” is a lighter handwritten font.